On-Page SEO is one of the FASTEST ways to improve your Google rankings. Google uses algorithmic processes that consider many different factors to evaluate the quality, relevancy, and utility of an answer to a search query. In this post, I’ll show you EXACTLY how to get higher rankings in Google.

Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website. When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are. Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better.

If your website is difficult for users to navigate and search engines to crawl, your keyword rankings will likely be negatively impacted. The search engine frequently updates its algorithms to enhance user experience, provide accurate results, SEO Anomaly and thwart black-hat SEO practices. Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in content optimization is conducting periodic content audits.

How to Rank Higher on Google in 2025 9 Easy Steps

When looking for ideas in Content Explorer, it’s worth eyeballing the “Organic traffic” graph for the past six months to make sure that traffic is consistent over time. If you had a cooking channel, it might be worth creating a video on this topic. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month.

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If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter. But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook).

• That’s because resource pages are pages that someone created to link to the best stuff on a given topic.
• In this article, we’ll walk through the process of ranking in Google Sheets step by step.
• As business owners, we can only keep moving forward and doing what the platforms what us to do.
• Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers.

Is Shopify good for SEO?

But except for making users’ journey seamless, the load speed is among Google ranking factors. Nowadays, the search engine takes into account both desktop and mobile versions when calculating the speed. When influencers or experts mention or link back to your website in their articles or social media posts, it can significantly improve your search engine rankings.

This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO. These tactics have the potential to improve your rankings in search engines. It depends on factors like the keyword’s competitiveness, your website’s authority, and the quality of your content.

Then once you have quality content, you can share it with others in your industry, network with related bloggers, be active on social media, and other sites will start to link to you! I have written about a number of link building tactics in the past, but your focus should really be on great content and building relationships. And…if you find keywords that you really, really, really want to target but know that you don’t quite have the domain authority to rank for yet? Go ahead and add them to ad groups and create a Google Ad campaign. The trick is to identify which type of intent each keyword is aimed at and create content that would fulfill their needs.

For example, if someone searched “how to change a tire,” you would create a comprehensive article with images showing them how to accomplish the task. Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge. It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything. Look for websites in your niche that accept guest posts and come up with a list of potential topics you could write about.